Implementing an AI Chatbot onto your website, resulting in a notable 400% increase in sales, may initially appear unbelievable. However, because of an accidental bug in our chatbot - and no increase in traffic, we can see with clarity that the chatbot indeed is the factor which increased the overall revenue by 4 times.

It's important to note that we don't promise a 400% boost in sales for everyone. Club de Mode was a particularly fitting example since they sell high-end items that many people might find expensive. Also, a good number of their visitors might just be casually browsing. In such cases, the chatbot can play a role in building trust and persuading visitors to make purchases they might not have considered otherwise.

Click Here to test the Club de Mode chatbot (lower left hand corner)

Now let me walk you through some of the decisions we made as we implemented Club de Mode's AI chatbot. These are some of the steps, and psychology we used to produce the above results for our client.

Step 1. Personal approach

First of all, when you start your first chat session with Club de Mode's AI chatbot it will ask you for your name. It will use your name in its conversation with you, and even remember it if you come back 3 months later.

Using someone's name shows respect, acknowledgement, and personal connection. Remembering your name becomes like "a subconscious compliment". This is a trick you will hear daily by telemarketers and car sales people, or other sales related businesses.

By using the prospect's name, and attaching to cultural identities, and native language, psychological rapport is immediately established, resulting in trust. This isn't anything new, merchants everywhere in the world have been using this method for centuries as they try to convince us into buying whatever they're selling.

Step 2. Show what they will get

In addition our chatbot can show product images. Studies show that people take in 80% of what they see and 20% of what they read. One product image (compared to text-only) increase conversion-rates by 100%, two images further increases conversions by 100%. Each product images you display doubles previous conversion. In theory this implies that if you can show 4 product images you could in theory sell 1,600% more product than without any images.